4 Key Factors of Technical Brand Safety

lock on a cyber board

1. In-House Protection

2. Understand Who You Are Trusting

3. Stay Abreast of New Regulations

  • GDPR (General Data Protection Regulation) — makes privacy on the internet a “default” instead of a privilege for EU residents. The key is consent, you must ask and keep records that you have permission to market or keep data on a customer.
  • CCPA (California Consumer Privacy Act) — CCPA gives California residents the right to opt-out of the sale of their personal information as well as the ability to not be discriminated against for opting out.

4 . Technologies Evolve With or Without You

Next Steps in Brand Safety

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CatapultX is creating a way for companies to advertise effectively WITHOUT making audiences angry. Visit us at CatapultX.com

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CatapultX

CatapultX

CatapultX is creating a way for companies to advertise effectively WITHOUT making audiences angry. Visit us at CatapultX.com

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